“American design is so driven by capitalism and making money that aesthetics can be an afterthought,” says Leff Design Manager Katie Edwards. Katie maintains a creative practice outside of her work at…
design
Unblocking design: Making information visible with Ugnė
“Design balances artistry with reason. It’s the art of making information visible, unobstructed by language…
Our most read LEFF insights and blog posts: 2022
LEFF has published a lot of content this year—55 internal posts at the time of…
The Leff blog starter pack: Our most-read posts of all time
Leff has been at this content marketing racket for more than a decade now. In…
Variations on a theme: How we approached a website redesign for a nonprofit
In the following video, designer Ugnė Jurgaitytė discusses Leff’s pro-bono engagement with the nonprofit Food…
The creative brief: Going beyond pro forma
I’m often handed a chart-filled PowerPoint deck with the expectation that I will vet, edit,…
The data viz editor rises: An origin story
The emergence of new media has brought with it a profusion of job positions and…
Approaching art search: A roundtable with Leff designers
Finding art for an article or report involves much more than selecting an image that…
2021 design trends
Each year tends to have defining themes and unique looks. Last year we saw the…