Writing is hard because writing is thinking. It’s putting ideas in a certain order, grouping them, moving them around. Deleting them with a flourish of disgust. Hitting a groove and whipping out…
editorial strategy
When it comes to content, be Federer
The French Open is underway, which means it’s time to resume debate about the greatest…
Get more from competitive analyses: A better approach for marketers
The notion of doing a competitive analysis before launching a content or product campaign isn’t…
Why thought leadership should be like a conversation: Part one
Too often, we see companies develop their thought leadership as if they are the only…
Our guide to developing an effective B2B content marketing strategy
Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies…
Forecasting 2015: A technique for planning a B2B editorial calendar
‘Tis the season for predictions for what the coming year might hold: publications and blogs…