Many of my best memories and conversations—and blog posts—have started with a good bottle of wine. So it was no surprise when, at the onset of the pandemic, I became enthralled with…
online marketing
New to sponsored content? Here’s how to get started
Back in July, I wrote an article on the nuts and bolts of sponsored content—what…
9 social media ideas for B2B companies this fall
It’s autumn in many places in the world, which means the days are getting shorter…
The future of communications in higher education: How to connect with prospective students
The past few years haven’t been easy for American colleges and universities. A declining college-age…
Sponsored content: Why it should be part of B2B content strategies
You plop down with your morning coffee to scroll through The New York Times and…
What marketers need to know about the end of third-party cookies
By 2022, developers will fully end the support of third-party cookies, which marketers have long…
The way we work now: A roundtable about 2020
Like everyone on literally the entire planet, our lives changed this year. In the early…
Ask the SEO expert: Your website is more than a validation tool
Company websites are ubiquitous. (If you don’t believe me, try running a client-service business without…
Hinge research finds online marketing is great for B2B companies; now what should you do?
Recently, I ran across some survey results by Hinge on the use of online marketing…