Three-quarters of all marketers run paid social campaigns. So if you’ve pondered or even dabbled in the space, you’ve likely felt a bit overwhelmed with how to make your campaign stand out…
social media
Small but powerful ways to promote your content
You’ve carefully crafted your content strategy for the year. You’ve established your primary themes—topics your…
9 social media ideas for B2B companies this fall
It’s autumn in many places in the world, which means the days are getting shorter…
The future of communications in higher education: How to connect with prospective students
The past few years haven’t been easy for American colleges and universities. A declining college-age…
The pursuit of unhappiness: Why 2 + 2 doesn’t equal 5
I recently came across a story of a man—a “nobody,” in his own words—who tweeted…
The best content marketing strategy for your company: A B2B and B2C comparison
A couple weeks ago, my colleague Alia and I attended a webinar on how to…
Breaking the traditional PR mind-set
In my previous life as a business journalist, I received frequent communications from public relations…
Rodd Zolkos joins Leff Communications as editorial director
Excellence in a given field depends on many factors, including talent, drive, passion, and the…
Do your online-marketing efforts lack a coherent strategy?
There’s tremendous pressure on B2B companies to embrace all social media. In fact, it’s almost…
Making sense of the online-marketing ecosystem
Over the past 18 months, I’ve worked on projects for a wide variety of organizations.…