Leff has been at this content marketing racket for more than a decade now. In that time, we’ve published hundreds of blogs to our website on topics ranging from content strategy, grammar…
storytelling
Thought leadership and the fourth estate: Finding common ground
A while back, I was attending a neighborhood dinner party when a woman—let’s call her…
Corporate storytelling is everywhere—here’s how to make your efforts count
Earlier this year, I stumbled upon a job opening for a corporate storytelling director “responsible…
How to write clear, succinct, and compelling stories
Years ago, as a new real estate reporter at a personal finance magazine, I spent…
A flight of fantasy: What Dungeons and Dragons and thought leadership have in common
I stared down the dank and dark cobblestone hallway as the chittering shrieks of treacherous…
Bruce Springsteen and the art of storytelling
Bruce Springsteen is best known as a rock ‘n’ roll star who’s been filling stadiums…
When it comes to content, be Federer
The French Open is underway, which means it’s time to resume debate about the greatest…
The Leff Exchange podcast: A conversation with sitcom director Mark Cendrowski
Crafting a good joke requires hours of writing, rewriting, and experimenting. And then, of course,…
America’s narrative through the pen of Black writers
Since before the time of quill and parchment, people have understood that words, written or…