Last month, the World Meteorological Organization announced there is a two-thirds likelihood that the annual average near-surface global temperature between 2023 and 2027 will be more than 1.5°C above preindustrial levels for…
storytelling
The Leff blog starter pack: Our most-read posts of all time
Leff has been at this content marketing racket for more than a decade now. In…
Thought leadership and the fourth estate: Finding common ground
A while back, I was attending a neighborhood dinner party when a woman—let’s call her…
Corporate storytelling is everywhere—here’s how to make your efforts count
Earlier this year, I stumbled upon a job opening for a corporate storytelling director “responsible…
How to write clear, succinct, and compelling stories
Years ago, as a new real estate reporter at a personal finance magazine, I spent…
A flight of fantasy: What Dungeons and Dragons and thought leadership have in common
I stared down the dank and dark cobblestone hallway as the chittering shrieks of treacherous…
Bruce Springsteen and the art of storytelling
Bruce Springsteen is best known as a rock ‘n’ roll star who’s been filling stadiums…
When it comes to content, be Federer
The French Open is underway, which means it’s time to resume debate about the greatest…
The Leff Exchange podcast: A conversation with sitcom director Mark Cendrowski
Crafting a good joke requires hours of writing, rewriting, and experimenting. And then, of course,…