In my previous life as a business journalist, I received frequent communications from public relations firms looking to connect me with experts on various subjects the senders hoped might ultimately become sources…
thought leadership
Understanding the thought leadership cycle
Several years ago, I was working with a client to refine his ideas for a…
You may never be published in the Wall Street Journal—and that’s okay
Credibility is delicate and complex. It’s delicate because even the most well-established, hard-fought authority can…