A sonnet has 14 lines. A haiku is three lines, comprising five, seven, and five syllables, successively. A short story isn’t quite a novella; a novella isn’t quite a novel. Tweets are…
Thought leadership’s missing ingredient
Content innovation: Rewriting the gospel of thought leadership
Storytelling is, of course, about telling stories. In the world of thought leadership, we believe…
What thought leaders can learn from journalism
Journalism—especially the newspaper variety—has no shortage of snappy aphorisms. While “if it bleeds, it leads”…
The workism con: On Gen Z, quiet quitting, and work-life balance
One of the joys of aging is developing the wisdom to see through long-held norms…
Hemingway, Faulkner, and the fear of looking silly
People who edit for a living often end up down obscure grammatical rabbit holes, passionately…
All the print that’s fit for news
The extended holiday season has officially started, which means a mailbox disappearing daily beneath an…
Looking for blockbuster content? Don’t dismiss the power of small steps
Pop quiz: which woman won the all-around artistic gymnastics gold medal in Tokyo? Maybe that’s…
Great content takes a (small) village
It’s early 2001. I’m in my apartment in Bondi Beach, a suburb of Sydney, Australia,…
When it comes to content, be Federer
The French Open is underway, which means it’s time to resume debate about the greatest…