Positioning strategies for products and services often involve the same inputs: competitive analysis, customer and market research, unique value propositions, and the like. Armed with the research and analysis, marketers and strategists…
Branding
The skirmish between advertising and proper grammar
As a child raised on too much TV, I was exposed to a plethora of…
Tips for successful remote marketing
The COVID-19 crisis means many of us are working remotely for the foreseeable future. As…
An Olympic legend’s quest for reinvention
One of the most pressing issues facing business and society is how to adapt to…
Thinking about a rebrand? Seek an outside perspective
Around a year and a half ago, Leff went through an extensive rebrand. The exercise…
Leff brand design: Communicating through colors
Between late 2017 and early 2018, Leff went through a rebranding exercise with an external…
Introducing the Leff rebrand and new website
As a small, growing business, we have been confronted from time to time with the…