The notion of doing a competitive analysis before launching a content or product campaign isn’t particularly novel. But too few marketers have updated their approaches for the realities of today’s content overload,…
Insights
What we’re watching this week: 3/1/21
The fallout and postmortem of the Texas snowstorms continue, and the race to vaccinate three…
The macro trends that will shape content in 2021
At a recent Leff professional-development session, we shared our views on the business, economic, and…
Leff Strategy Studio: What we’re watching this week
Each week we’re looking at forces shaping the conversation in business and society to help…
The Leff Exchange podcast: A conversation with sitcom director Mark Cendrowski
Crafting a good joke requires hours of writing, rewriting, and experimenting. And then, of course,…
The content opportunity for financial services firms
In an age of information overload and back-to-back Zoom calls, it’s hard to get people…
What to watch for in 2021: A Q&A on thought leadership with Allan R. Gold
The coronavirus pandemic forced many professional-services firms to up their game in thought leadership in…
The Leff Exchange podcast: A conversation with BCV general manager and vice president Mark Skroch
The articles written over the past year on leading through a crisis could fill several…