For many of us, 2022 feels not like the start of a new year but an extension of 2020. Two long years and still uncertainty ahead. We can be grateful, of course,…
Leff Strategy Studio
Corporate storytelling is everywhere—here’s how to make your efforts count
Earlier this year, I stumbled upon a job opening for a corporate storytelling director “responsible…
Video versus podcast: Picking the right approach for your content and audience
We regularly have discussions with clients about ways to present their insights beyond the written…
What we’re watching this week: 6/21/21
This week, we’re watching the administration return to domestic affairs after Joe Biden’s first trip…
What we’re watching this week: 6/14/21
This week, we’re watching the US–China bill work its way through the House, renewed hope…
What we’re watching this week: 6/7/21
In the past week, tennis pro Naomi Osaka withdrew from the French Open after refusing…
What we’re watching this week: 6/1/21
Coming off a Memorial Day weekend when the United States was doing its best to…
How to turn subscribers into readers: Best practices for newsletters in 2021
If you feel like your inbox has been overtaken by newsletters, you’re not imagining things.…
What’s missing from your positioning and messaging strategy—and how to fix it
Positioning strategies for products and services often involve the same inputs: competitive analysis, customer and…