For the past six months, I’ve had the pleasure of writing almost exclusively about healthcare, my favorite industry. According to the World Health Organization, in 2018, global healthcare was an $8.3 trillion…
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The who, how, and why of content formats
This piece is a collaborative effort by Luke Collins and Mary Reddy. The good news?…
Video versus podcast: Picking the right approach for your content and audience
We regularly have discussions with clients about ways to present their insights beyond the written…
The future of communications in higher education: How to connect with prospective students
The past few years haven’t been easy for American colleges and universities. A declining college-age…
How to turn subscribers into readers: Best practices for newsletters in 2021
If you feel like your inbox has been overtaken by newsletters, you’re not imagining things.…
The content opportunity for financial services firms
In an age of information overload and back-to-back Zoom calls, it’s hard to get people…
Campaigns are worth your time—here’s why
When time is tight and budgets are even tighter, concentrating on a single project may…
Why thought leadership should be like a conversation: Part one
Too often, we see companies develop their thought leadership as if they are the only…
Breaking the traditional PR mind-set
In my previous life as a business journalist, I received frequent communications from public relations…
Understanding the thought leadership cycle
Several years ago, I was working with a client to refine his ideas for a…