Credibility is delicate and complex. It’s delicate because even the most well-established, hard-fought authority can disappear in a heartbeat after any sort of miscalculation, service failure, bad press, or competitor’s claim—even if…
Credibility is delicate and complex. It’s delicate because even the most well-established, hard-fought authority can disappear in a heartbeat after any sort of miscalculation, service failure, bad press, or competitor’s claim—even if…