Several years ago, my colleague Annie wrote a blog about coming back to work after maternity leave. I remember welcoming her back, trying to do all the right things in what I…
Three trends as 2022 kicks off—and how to include them in your content strategy
For many of us, 2022 feels not like the start of a new year but…
Corporate storytelling is everywhere—here’s how to make your efforts count
Earlier this year, I stumbled upon a job opening for a corporate storytelling director “responsible…
What’s missing from your positioning and messaging strategy—and how to fix it
Positioning strategies for products and services often involve the same inputs: competitive analysis, customer and…
The Leff Exchange podcast: A conversation with David Plotz, CEO of City Cast
Podcasts are relatively new, but the Slate Political Gabfest—endorsed by Stephen Colbert and others—has been…
What we’re watching this week: 5/17/21
A number of events and conversations this week are likely to shape content themes and…
What we’re watching this week: 5/3/21
As we inch (or race) closer to the second half of the year, companies are…
What we’re watching this week: 4/19/21
Racial tensions, injustice, and police violence continue to take center stage. Companies are still publishing…
What we’re watching this week: 4/5/21
We still have our eyes on the vaccine rollout, tracking how it affects a number…
What we’re watching this week: 3/22/21
Global vaccine stories continue to dominate our news feeds, but there are some new angles…