A remote worker walks into a full office…

This summer, Leff colleagues from around the world convened at the office in Chicago for a two-day, in-person event. We held department meetings and lunches and small-group dinners; we worked side-by-side; we listened to a guest speaker. And we capped the two days off at a Ukrainian Village venue where we got to enjoy a bar, yard games, a button-making station, an artist painting a canvas live, food trucks, and a vaudeville performance. I laughed more that night than I did in the six months prior combined.

It was also a huge shock to my system. After the first day, I couldn’t believe I had another full day of socializing ahead of me. But as someone who worked at Leff long before we went remote, it was so nice to be reminded of how much I like my colleagues and how much fun we have together. And it got me wondering…What do new hires think of all of this? I can’t really imagine walking into a room of 45 people you work closely with every day but have never met in person before. Talk about exhausting!

I asked two of my newest colleagues, Becky and Clair, who are both project managers and who work closely with staff across Leff departments, what the experience was like.

How did it feel to be working all together in the Leff office?

Becky: Honestly, it was a little overwhelming at first. Like many people, I’ve spent the past 2.5 years working remotely, and walking into the office that first day at full capacity…There was so much energy (and volume!) that it took me a minute to wrap my head around this new setting. But after everyone settled into their groove and I was able to take it all in, it was refreshing to feel like a part of this team.

Clair: For most of my career, I have worked in an office environment but have historically dreaded it. The AC was always set too cold, water cooler talk felt awkward, and you could always hear a pin drop. Having worked with Leff as a client prior to joining the team, I went into the gathering with high expectations—and they were beyond matched. Having a staff full of diverse and interesting individuals creates a buzzing atmosphere different from any other office I’ve worked in previously. La Croix was flowing, vinyl records were playing, and people were chatting about work and life in every corner.

What were the benefits of working in the office compared with working remotely?

Becky: I went through onboarding remotely, so it was the first time meeting most of my colleagues face to face. You can really get to know someone while sharing lunch or awkwardly waiting for the elevator. Plus, it was nice to listen to good music on the turntable throughout the day instead of my husband’s conference calls, which typically take place 10 feet from me in our makeshift home offices (read: kitchen).

Clair: I love my home office setup and don’t see myself reverting to “old ways.” But working in the office has its benefits, and I looked forward to these two days, since going downtown isn’t my regular routine. Being able to turn your chair to discuss a quick question with a colleague is irreplaceable, as are the small things you get to learn about one another by being together in a shared space.

What surprised you most, or what did you experience that you weren’t expecting?

Becky: I got to experience live how different and special Leff’s culture is. This wasn’t your typical company outing. Lots of shenanigans of which we shall not speak…

Clair: Though I was prepared for a good time, I did not expect Leff’s leaders and our colleagues who volunteered to organize the events (thanks, KC!) to put so much thought into this gathering. For most corporate events, you get treated to a dinner and some sort of swag like a notebook. But Scott and team put a lot of effort into treating everyone well and making sure that we know how much our work is appreciated. There was a donut truck, after all. Need I say more?

Is it important for Leff to continue to make time for these get-togethers?

Becky: ABSOLUTELY. Building nonwork relationships with colleagues goes a long way. Having had the chance to get to know my colleagues better, I feel more at ease when I need to reach out with work questions or need help with something. And who doesn’t appreciate a chance to discuss Malört cocktails and how painful it is to touch your eye after cutting a jalapeño pepper, amiright?

Clair: If I had to choose one word to describe Leff, it would be “collaborative.” I think it would be impossible for all of us to be as good at our jobs if we did not feel a sense of connection with one another. When you work as closely as we all do, it’s important to know your colleagues on more than a superficial level. At the end of the two days, I felt closer to my colleagues, and I left with a greater enthusiasm for the work that we do—and the people I get to do it with.

Senior adviser

Allan elevates thought leadership with a veteran editor’s perspective on distinctive content and a journalist’s eye for trends in world events. He began his career as a writer and editor covering business, economics, and the environment for the Tallahassee Democrat, the Miami Herald, The New York Times, and The International Herald Tribune in Paris. Allan went on to work at McKinsey & Company for more than 20 years in Europe, Asia, and North America, where he specialized in emerging markets and shaped global thought leadership as editor in chief and editorial board member of the McKinsey Quarterly. At LEFF, Allan works with colleagues and clients to launch new projects, and he uses his expertise to support the professional development of LEFF’s team of editors.

 

Director of LEFF Sustainability Group

Katie is passionate about the power of storytelling to motivate audiences to action, particularly related to environmental issues—the throughline of her multifaceted career. She has managed a water project for the World Bank, been one of the UK’s climate security negotiators at NATO, helped design green strategies for several governments as a McKinsey & Company consultant, and taught courses on writing for public policy at the Harvard Kennedy School. Based in Brussels, Katie currently develops sustainable content strategies; edits a wide range of climate content, including infographics and major reports; and oversees LEFF’s Into the Weeds interview series, which shares stories of the people and organizations combating climate change.

 

VP of marketing and business development

Chad has brought brand narratives to life for more than 15 years by developing powerful stories, inspiring stakeholders with unique marketing campaigns, and building communities of enthusiastic audiences. Chad honed his approach to content as a sales and marketing executive for Disney and ESPN Media Networks, where he used storytelling to increase revenue for mobile and linear-channel products. Since then, he has held several senior marketing roles across healthcare, education, and technology companies. Most recently, Chad was the vice president of corporate marketing at Telarus, where he developed comprehensive branding initiatives across multiple technology disciplines, including cloud, cybersecurity, and AI. Chad joined LEFF in 2024, and he’s excited to launch innovative marketing strategies that drive growth and deliver transformative results.

Senior adviser

Mary is a data visualization expert with a rare combination of talents. Trained as a fine artist, she also enjoys writing, advanced math, and learning new skills; she taught herself coding and UX, and she’s continued to build valuable proficiencies that keep her on the cutting edge of content. Prior to joining LEFF, Mary worked at McKinsey & Company, developing the precise, engaging charts that have become a hallmark of the firm’s widely read publications. Today, she collaborates with LEFF editors and clients to distill even the most complex ideas into compelling, intuitive data visualizations. By asking the right questions and determining the best formats, she ensures data visuals amplify key insights.

Senior adviser

Peter is an expert at developing clear, compelling stories about complex subjects—a skill that’s served him well as an award-winning journalist, editor, and book author. A former reporter for The Wall Street Journal and writer for Fortune magazine, Peter also spent seven years at the McKinsey Global Institute, where he stayed at the forefront of major trends in business and technology as a senior editor and editorial director. Peter has also written five nonfiction books, including a bestseller in France, where he currently resides. He brings his unique perspective as a collaborative, tactical thought partner to his work at LEFF by uniting stakeholders, upholding a high standard of quality, and ensuring content is well-structured and aligned with client needs.

People director

Tracy built her career in people operations by developing a wide range of skills; because of her many capabilities, she refers to herself as the “Swiss army knife of HR.” But Tracy’s work goes beyond typical human resources functions: She’s committed to elevating the complete employee experience. She draws on her work across industries—including roles at Rockwell Automation, Harley-Davidson, and the American Medical Association—to promote a workplace culture of openness and acceptance, and she’s guided by her empathic nature and willingness to embrace a challenge. In everything from implementing new processes for feedback and evaluation and supporting employees through times of great change, Tracy makes LEFF a special place to work by ensuring that everyone feels welcome, valued, and seen.

 

Design director

Christa was always drawn to art and design, and over time, she also discovered a passion for progress: She’s motivated by meeting goals, building teams, and refining the many small steps between concept and content. Christa built the foundation of her design career at an advertising agency before moving on to the marketing department of a healthcare university, where she oversaw print and digital projects as a graphic designer, senior creative and brand specialist, and creative services manager. Today, Christa is excited to explore the possibilities of LEFF’s ever-growing content offerings, lead a group of creative designers, and use her experience and strategic design thinking to deliver outstanding results for clients. 

 

Production director

Jen approaches copy with a clear philosophy: Edit in service of the reader. She began her career in journalism, where editing newspaper copy on the second shift meant meeting tight daily deadlines and making quick decisions. Roles as a senior editor, executive editor, and director of editorial production followed, and Jen used her good judgment and love for the written word to elevate copy for entertainment news and B2B publications. Whether navigating the intricacies of highly specialized style guides or constructing crosswords in her free time, Jen is at home in the possibilities of language. At LEFF, she leads the production department: a collaborative, adaptable team that maintains our—and Jen’s—deep commitment to quality and clarity.

 

Group account director

Joe values preparation, but an early career experience taught him to troubleshoot in unfamiliar situations. One of his first roles in marketing required him to travel suddenly to Toronto to help a multinational restaurant business build its presence in Canada. Two years later, Joe had worked through regional differences and complex logistics to help the client meet its goals, and he became a more active listener in the process. Whether successfully delivering game-changing outcomes in an agency setting or at a university, where he directed marketing operations across campuses, Joe remains focused on solving problems with well-informed decisions. At LEFF, he’s overseeing the processes that ensure everyone has what they need to do their best work and strengthening the connection between effective operations and exceptional client service.

VP, content marketing

Karianne has a unique history of engaging audiences and telling stories. After studying music, she found new ways to express herself in the world of branding. Her more than 20 years in marketing and strategy are a testament to her ability to bridge business and creative mindsets, and she has developed content to communicate the ethos of global brands such as GE, State Farm, Motorola, and Procter & Gamble. Prior to joining LEFF in 2024, Karianne was vice president of digital at Weber Shandwick, led workshops at General Assembly, founded her own business, became a certified well-being expert, and released an album. As the lead of LEFF’s content marketing team, she looks forward to helping clients discover new opportunities to make an impact with lively, thoughtful content.

SVP, content innovation

Luke has crafted a writing life by pursuing—and creating—fresh opportunities. As a newspaper journalist in his native Australia and then as a foreign correspondent, freelance writer, editor, and management consultant, Luke developed the keen editorial eye and strategic perspective that has led him to the forefront of thought leadership and B2B publishing. Luke has helped leading organizations share transformative insights through print media and emerging digital platforms. Before joining LEFF, he was an executive editor at McKinsey & Company, managing director of Deloitte Insights, and global editor in chief for EY. Always driven to match the medium to the message, Luke collaborates with LEFF’s content marketing, editorial, and design departments to showcase clients’ most important ideas.

Partner

Alia approaches content like a conversation: She listens to clients to learn about their goals and responds with strategies that resonate with their audiences. Alia is an expert at translating ideas into smart, compelling integrated campaigns, and her experience in the agency world honed her abilities as a versatile creative partner and insightful innovator for enterprise clients such as Toyota, Kaiser Permanente, and Allstate. She got her start in publishing after living and working in Ukraine, where she focused on HIV/AIDS education and grant writing. At LEFF, she has assembled a team of multifaceted creatives who tell clients’ exciting, meaningful stories across channels and formats.