250 years on: Making up for lost time

Just how long is 250 years? An eternity, or a blink of the eye?

250 years may seem like eons to Americans who celebrated the anniversary of the 1776 Declaration of Independence this year. But it’s shorter than the lifespan of China’s Ming Dynasty (1368–1644), when sections of the Great Wall of China were built, or the British East Company, which ran India and dominated world trade (including in opium) during its 270 years of existence after its founding in 1600. And if you were an Egyptian—a very ancient one, at that—250 years would represent a relatively brief phase during the reign of the pharaohs, which lasted about 3,000 years, only about enough time to wrap a few mummies and move on.

Jump forward to today, and our time horizon is far, far shorter. A TikTok video lasts about 30 seconds, on average. That means that if you scroll nonstop for 250 years, you’d get to watch almost 263 million of them. Then again, about 23 million videos are uploaded to TikTok every day, meaning that content creators need less than two weeks to produce the volume to keep you busy for a quarter millennium.

The point is that we live in an age of time compression when everything seems to be moving faster and faster while our attention span has gotten smaller and smaller. Forget 250 years: Even a full minute can tax the patience of our doomscrolling thumbs. Technological innovation was once seen as a boon to humanity that would give us more time for ourselves. In 1930, economist John Maynard Keynes predicted in his essay “Economic Possibilities for our Grandchildren” that we would work only 15 hours per week in 2030.

He was right about the onward march of technology, but quite wrong about the leisurely life it would bring us. Paradoxically, time serves to stress and harass us more than ever. Technological progress may in theory free us up “to live wisely and agreeably and well” as Keynes thought, but it is in fact technology that has filled the gap it created. Far from giving us more leisure, its idle uses now occupy our every waking second. Be honest: How often do you check your email and social media apps?

Here comes the problem. At the same time (literally) as we experience this time compression and dwindling attention span, the biggest issues we face as human beings are long-term ones that require us to be ever-more patient and farsighted. Thinking seriously about the effects of climate change or artificial intelligence requires us to look ahead not 30 seconds but 30 years and beyond to a future we can scarcely imagine. We need to take decisions now that will last for generations, not until the next midterm election.

Will we put in place policies and safeguards that prevent us from frying to death or suffering other cataclysmic climate effects? Having just experienced a heat wave in Europe that knocked out transportation services in Britain and elsewhere (among its other devastating effects), I have my doubts. As for AI, now that we have opened Pandora’s box of large language models and AI agents, will we be able to tame them and their hallucinations? Or are we doomed to suffer a similar fate to the space station crew members in Stanley Kubrick’s 2001: A Space Odyssey, whose life support systems were turned off by HAL the computer as soon as it felt threatened?

I’m an optimist by nature and expect that technology combined with human common sense will help us find solutions to at least some of the existential problems we face. But I worry about time. If we allow this trend of time compression to continue, we might all live to be 150 years old thanks to medical breakthroughs but not have a minute to enjoy that longevity. Our big challenge is to slow down time, take control of it, and not let ourselves be rushed into our own oblivion.

To that extent, US history provides some reason for optimism. 250 years ago, did the Founding Fathers expect that their words and deeds would not only resonate but also continue to hold sway (or be argued over in court) two and a half centuries later? You need an Elon Musk–sized ego to believe that you can predict the future that far ahead. And yet, in many (but not all) ways, their vision holds true and continues to shape American society.

250 is a big number. 250 million years ago was when the Permian–Triassic Extinction took place, the “Great Dying” period in our planet’s history that wiped out most marine species and terrestrial vertebrates. 250 million is also the number of people who have been forcibly displaced in the past ten years alone by climate-related disasters, according to the UN refugee agency UNHCR.

So, take a deep breath and count to 250. A lot of good can happen when you take the time to think about time.

Privacy Policy:

1. Introduction
LEFF is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and share your information when you interact with our website, services, and communication channels.

2. Information We Collect
We collect personal data that you provide to us, such as:
// Contact Details: Name, email address, phone number
// Business Information: Company name, job title, industry
// Message Content: Information included in messages you send us

3. How We Use Your Information
We process your data for the following purposes:
// To respond to inquiries and provide requested services
// To improve our services based on user feedback
// With consent, to send marketing communications related to our products, services, and industry insights

4. Legal Basis for Processing
We process your data based on:
// Consent: Where you’ve opted into marketing communications
// Legitimate Interest: When processing is necessary to respond to inquiries or improve services

5. Data Sharing
We do not share your personal data with third parties unless required by law or necessary to fulfill your request.

6. Data Retention
Your data will be stored securely and retained only as long as needed to fulfill your request or comply with legal obligations.

7. Your Rights
You have the right to:
// Access your personal data
// Rectify inaccuracies
// Request deletion of your data (under certain conditions)
// Withdraw consent for marketing at any time

8. Data Security
We implement appropriate technical and organizational measures to safeguard your data.

9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page.

Contact Us
If you have questions or requests regarding your data, please contact us at wordpress@leffcommunications.com.

A black-and-white image of a white man with brown hair wearing a dark-colored polo. A text overlay says Allan Gold, senior adviser

Allan Gold

Senior adviser

Allan elevates thought leadership with a veteran editor’s perspective on distinctive content and a journalist’s eye for trends in world events. He began his career as a writer and editor covering business, economics, and the environment for the Tallahassee Democrat, the Miami Herald, The New York Times, and The International Herald Tribune in Paris. Allan went on to work at McKinsey & Company for more than 20 years in Europe, Asia, and North America, where he specialized in emerging markets and shaped global thought leadership as editor in chief and editorial board member of the McKinsey Quarterly. At LEFF, Allan works with colleagues and clients to launch new projects, and he uses his expertise to support the professional development of LEFF’s team of editors.

 

A black-and-white image of a white woman with brown hair wearing a light-colored shirt. A text overlay says Katie Parry, VP of LEFF Sustainability Group

Katie Parry

VP, LEFF Sustainability Group

Katie is passionate about the power of storytelling to motivate audiences to action, particularly concerning environmental and public sector issues, which have been the throughline of her multifaceted career. She has managed a water project for the World Bank, been one of the United Kingdom’s climate security negotiators at NATO, helped design green strategies for several governments as a McKinsey & Company consultant, and taught courses on writing for public policy at the Harvard Kennedy School. Based in Brussels, Katie leads the LEFF Sustainability Group and is LEFF’’s resident expert on the fast-evolving world of sustainability and ESG regulations (including the Corporate Sustainability Reporting Directive). She is happiest when working with clients—and the rest of the LEFF team—–on anything from videos and infographics to marquee reports.

 

VP, marketing and business development

Chad has brought brand narratives to life for more than 15 years by developing powerful stories, inspiring stakeholders with unique marketing campaigns, and building communities of enthusiastic audiences. Chad honed his approach to content as a sales and marketing executive for Disney and ESPN Media Networks, where he used storytelling to increase revenue for mobile and linear-channel products. Since then, he has held several senior marketing roles across healthcare, education, and technology companies. Most recently, Chad was the vice president of corporate marketing at Telarus, where he developed comprehensive branding initiatives across multiple technology disciplines, including cloud, cybersecurity, and AI. Chad joined LEFF in 2024, and he’s excited to launch innovative marketing strategies that drive growth and deliver transformative results.

A black-and-white image of a white woman with white hair wearing a light-colored jacket. A text overlay says Mary Reddy, Senior adviser

Mary Reddy

Senior adviser

Mary is a data visualization expert with a rare combination of talents. Trained as a fine artist, she also enjoys writing, advanced math, and learning new skills; she taught herself coding and UX, and she’s continued to build valuable proficiencies that keep her on the cutting edge of content. Prior to joining LEFF, Mary worked at McKinsey & Company, developing the precise, engaging charts that have become a hallmark of the firm’s widely read publications. Today, she collaborates with LEFF editors and clients to distill even the most complex ideas into compelling, intuitive data visualizations. By asking the right questions and determining the best formats, she ensures data visuals amplify key insights.

A black-and-white image of a white man with brown hair wearing a dark-colored jacket. A text overlay says Peter Gumbel, senior adviser

Peter Gumbel

Senior adviser

Peter is an expert at developing clear, compelling stories about complex subjects—a skill that’s served him well as an award-winning journalist, editor, and book author. A former reporter for The Wall Street Journal and writer for Fortune magazine, Peter also spent seven years at the McKinsey Global Institute, where he stayed at the forefront of major trends in business and technology as a senior editor and editorial director. Peter has also written five nonfiction books, including a bestseller in France, where he currently resides. He brings his unique perspective as a collaborative, tactical thought partner to his work at LEFF by uniting stakeholders, upholding a high standard of quality, and ensuring content is well-structured and aligned with client needs.

A black-and-white image of a Black woman with brown hair wearing a dark-colored shirt. A text overlay says Tracy Morris, people director

Tracy Morris

People director

Tracy built her career in people operations by developing a wide range of skills; because of her many capabilities, she refers to herself as the “Swiss army knife of HR.” But Tracy’s work goes beyond typical human resources functions: She’s committed to elevating the complete employee experience. She draws on her work across industries—including roles at Rockwell Automation, Harley-Davidson, and the American Medical Association—to promote a workplace culture of openness and acceptance, and she’s guided by her empathic nature and willingness to embrace a challenge. In everything from implementing new processes for feedback and evaluation and supporting employees through times of great change, Tracy makes LEFF a special place to work by ensuring that everyone feels welcome, valued, and seen.

 

A black-and-white image of a smiling white woman with brown hair wearing a denim jacket. A text overlay says Christa Jourdan, design director

Christa Jourdan

Design director

Christa was always drawn to art and design, and over time, she also discovered a passion for progress: She’s motivated by meeting goals, building teams, and refining the many small steps between concept and content. Christa built the foundation of her design career at an advertising agency before moving on to the marketing department of a healthcare university, where she oversaw print and digital projects as a graphic designer, senior creative and brand specialist, and creative services manager. Today, Christa is excited to explore the possibilities of LEFF’s ever-growing content offerings, lead a group of creative designers, and use her experience and strategic design thinking to deliver outstanding results for clients. 

 

A black-and-white photo of a white woman with brown hair wearing a white shirt. Text overlay says Clairissa Myatt, account director

Clairissa Myatt

Account director

Clairissa thoughtfully stewards client relationships and leads complex projects from concept to completion. Her eye for creative solutions helps clients identify and tackle evolving priorities to ensure the highest-quality product in the timeliest manner.

Prior to joining LEFF, she led marketing initiatives at Gallagher and within Aon’s North America healthcare practice, building a strong foundation in professional services and executive-level client engagement. She collaborates with subject matter experts and senior leaders to translate nuanced ideas into compelling thought leadership, positioning clients as credible voices while making meaningful progress on issues critical to a variety of audiences.

 

A black-and-white image of a white man wearing a white collared shirt. A text overlay says Joe Danca, VP of client strategy and operations

Joe Danca

VP, client strategy and operations

Joe has more than 20 years of experience at the intersection of marketing and operations, having honed his skills working with global brands such as The Home Depot, Kraft, McDonald’s, and Pepsico. Joe’s passion for this work was ignited when he had the opportunity to open and lead a Canadian office for a marketing agency. His understanding of the relationship between effective operations and exceptional service led to superior client outcomes and the location quadrupling in size over five years. At LEFF, Joe is dedicated to strengthening this relationship, ensuring that the company’s clients receive not just outstanding content but also an unparalleled experience. He sees LEFF’s employees as the key to that experience and is committed to ensuring the team has the tools, processes, and resources needed to do their best work.

Controller

Boris oversees the financial processes that power LEFF’s daily business operations and ongoing growth. He began his professional career doing personal and corporate tax accounting, followed by accounting and controller roles in the banking, communications, and public relations industries. His work at LEFF elevates every aspect of finance from payments and invoicing to compensation and payroll. Boris uses his forward-thinking approach to financial trends to drive the accounting, oversight, and planning that are essential to LEFF’s work with clients and colleagues.

A black-and-white image of a white man with light hair wearing a light-colored collared shirt. A text overlay says Luke Collins, SVP of content innovation

Luke Collins

SVP, content innovation

Luke has crafted a writing life by pursuing—and creating—fresh opportunities. As a newspaper journalist in his native Australia and then as a foreign correspondent, freelance writer, editor, and management consultant, Luke developed the keen editorial eye and strategic perspective that has led him to the forefront of thought leadership and B2B publishing. Luke has helped leading organizations share transformative insights through print media and emerging digital platforms. Before joining LEFF, he was an executive editor at McKinsey & Company, managing director of Deloitte Insights, and global editor in chief for EY. Always driven to match the medium to the message, Luke collaborates with LEFF’s content marketing, editorial, and design departments to showcase clients’ most important ideas.

A black-and-white image of an Asian woman with dark brown hair wearing a dark-colored shirt. A text overlay says Alia Samhat, partner

Alia Samhat

Partner

Alia approaches content like a conversation: She listens to clients to learn about their goals and responds with strategies that resonate with their audiences. Alia is an expert at translating ideas into smart, compelling integrated campaigns, and her experience in the agency world honed her abilities as a versatile creative partner and insightful innovator for enterprise clients such as Toyota, Kaiser Permanente, and Allstate. She got her start in publishing after living and working in Ukraine, where she focused on HIV/AIDS education and grant writing. At LEFF, she has assembled a team of multifaceted creatives who tell clients’ exciting, meaningful stories across channels and formats.

A black-and-white image of a white man with brown hair wearing a dark-colored jacket. A text overlay says Scott Leff, founder and president

Scott Leff

Founder and president

Scott started LEFF in 2010 with the drive to make something new, and he’s committed to leading a creative team that says “yes” to a challenge. Scott’s early experiences playing music and managing a band gave him a chance to harness the power of promotion, cultivate strong professional relationships, and address problems with original solutions. As a managing editor of the McKinsey Quarterly and director of publications for Chicago 2016, the city’s Olympic bid organization, he continued to make bold decisions and explore ways to create distinct, powerful content. Now, Scott is helping clients achieve their goals with content that meets today’s complex business needs and strategies that position them for future success.