The French Open is underway, which means it’s time to resume debate about the greatest men’s tennis player of all time. Roger Federer and Rafael Nadal both have 20 grand slams, and…
Creativity
2021 design trends
Each year tends to have defining themes and unique looks. Last year we saw the…
How to produce videos during the pandemic
Video production is a team sport: it requires a ton of planning before the shoot…
Shooting on a smartphone? Don’t do it alone
From time to time, clients ask us if user-generated footage shot on smartphones is a…
How to write generic thought leadership
The Leff team regularly conducts thought-leadership content audits to better understand conversations around topics that…
Nurturing creativity amid chaos: What content creators can learn from live events production
The best live events, whether a gala, conference, or product launch, take guests on a…
Did hip hop kill the cover song? A lesson in originality for thought leaders
Hip hop has been both celebrated as a dynamic art form and maligned for its…
Time: A precious commodity in thought leadership
Time is a scarce resource. Often, despite a team’s best efforts to manage time and…