From time to time, clients ask us if user-generated footage shot on smartphones is a viable production approach. I admit the idea is tempting: a company could send out a call for…
Creativity
How to write generic thought leadership
The Leff team regularly conducts thought-leadership content audits to better understand conversations around topics that…
Nurturing creativity amid chaos: What content creators can learn from live events production
The best live events, whether a gala, conference, or product launch, take guests on a…
Did hip hop kill the cover song? A lesson in originality for thought leaders
Hip hop has been both celebrated as a dynamic art form and maligned for its…
Time: A precious commodity in thought leadership
Time is a scarce resource. Often, despite a team’s best efforts to manage time and…
Three major approaches to thought leadership: What can you add to the conversation?
You’re ready to share your ideas with peers and (prospective) clients to demonstrate your expertise.…
Linking 2019 design trends to B2B content
Written by Delilah Zak, Katie Edwards, and Justin Durkin. The Leff design team recently sat…
Leff brand design: Communicating through colors
Between late 2017 and early 2018, Leff went through a rebranding exercise with an external…