The Leff team regularly conducts thought-leadership content audits to better understand conversations around topics that are important to our clients and to identify white space. While just about every field develops tropes,…
Creativity
Nurturing creativity amid chaos: What content creators can learn from live events production
The best live events, whether a gala, conference, or product launch, take guests on a…
Did hip hop kill the cover song? A lesson in originality for thought leaders
Hip hop has been both celebrated as a dynamic art form and maligned for its…
Time: A precious commodity in thought leadership
Time is a scarce resource. Often, despite a team’s best efforts to manage time and…
Three major approaches to thought leadership: What can you add to the conversation?
You’re ready to share your ideas with peers and (prospective) clients to demonstrate your expertise.…
Linking 2019 design trends to B2B content
Written by Delilah Zak, Katie Edwards, and Justin Durkin. The Leff design team recently sat…
Leff brand design: Communicating through colors
Between late 2017 and early 2018, Leff went through a rebranding exercise with an external…
How the right approach to video production can unleash your creativity
Recently, we worked on a project that fell right in our wheelhouse. A client reached…