Each year tends to have defining themes and unique looks. Last year we saw the rise of 3-D imagery, collages that combine photos and illustrations, and big typography. We also saw some…
Creativity
How to produce videos during the pandemic
Video production is a team sport: it requires a ton of planning before the shoot…
Shooting on a smartphone? Don’t do it alone
From time to time, clients ask us if user-generated footage shot on smartphones is a…
How to write generic thought leadership
The Leff team regularly conducts thought-leadership content audits to better understand conversations around topics that…
Nurturing creativity amid chaos: What content creators can learn from live events production
The best live events, whether a gala, conference, or product launch, take guests on a…
Did hip hop kill the cover song? A lesson in originality for thought leaders
Hip hop has been both celebrated as a dynamic art form and maligned for its…
Time: A precious commodity in thought leadership
Time is a scarce resource. Often, despite a team’s best efforts to manage time and…
Three major approaches to thought leadership: What can you add to the conversation?
You’re ready to share your ideas with peers and (prospective) clients to demonstrate your expertise.…