We work closely with our clients to ensure their content has relevance, resonance, and utility. One of our hallmarks of good thought leadership is in-depth prescription. Almost anyone can describe a problem;…
The role of content amid the COVID-19 crisis
About a year and a half ago, I wrote a blog called “Why your content…
Companies have been doing content strategy all wrong: A new approach for a new year
At the beginning of a new year, content marketers are typically abuzz. The new year…
Get more out of your video content with a sales-cycle strategy
Video has become a core part of the B2B marketer’s arsenal. And with good reason.…
Time: A precious commodity in thought leadership
Time is a scarce resource. Often, despite a team’s best efforts to manage time and…
Thinking about a rebrand? Seek an outside perspective
Around a year and a half ago, Leff went through an extensive rebrand. The exercise…
Maximize your content marketing investment through integrated planning processes
In a previous role a handful of years ago, I had an experience that many…
Our guide to developing an effective B2B content marketing strategy
We’ve refreshed our 2017 guide to creating an effective B2B content marketing strategy, building on…
Leff’s picks: September 2018
We’re bidding summer adieu this month and thinking about blues, memoirs, funky home interiors, and…