Today is International Women’s Day, which usually means a torrent of content celebrating women’s contributions to society, business, and beyond. We’ll be watching to see how companies and news outlets address gender…
Get more from competitive analyses: A better approach for marketers
The notion of doing a competitive analysis before launching a content or product campaign isn’t…
Leff Strategy Studio: What we’re watching this week
Each week we’re looking at forces shaping the conversation in business and society to help…
Content marketing: What’s ahead for 2021
In a September 2020 survey from the Content Marketing Institute (CMI), 86 percent of respondents…
Roundup: Our most-searched grammar posts
If our search results tell us anything, it’s that people want clear guidance on how…
Raise the alarm: A conversation with Akeem Anderson on Black representation in marketing
In this episode of the Leff Exchange podcast, I spoke with Akeem Anderson, the director…
In response to racial injustice: From words to action
We work closely with our clients to ensure their content has relevance, resonance, and utility.…
The role of content amid the COVID-19 crisis
About a year and a half ago, I wrote a blog called “Why your content…
Companies have been doing content strategy all wrong: A new approach for a new year
At the beginning of a new year, content marketers are typically abuzz. The new year…
Get more out of your video content with a sales-cycle strategy
Video has become a core part of the B2B marketer’s arsenal. And with good reason.…