In a September 2020 survey from the Content Marketing Institute (CMI), 86 percent of respondents said their organization pivoted its content marketing quickly in 2020. They had to shift course to cover…
Roundup: Our most-searched grammar posts
If our search results tell us anything, it’s that people want clear guidance on how…
Raise the alarm: A conversation with Akeem Anderson on Black representation in marketing
In this episode of the Leff Exchange podcast, I spoke with Akeem Anderson, the director…
In response to racial injustice: From words to action
We work closely with our clients to ensure their content has relevance, resonance, and utility.…
The role of content amid the COVID-19 crisis
About a year and a half ago, I wrote a blog called “Why your content…
Companies have been doing content strategy all wrong: A new approach for a new year
At the beginning of a new year, content marketers are typically abuzz. The new year…
Get more out of your video content with a sales-cycle strategy
Video has become a core part of the B2B marketer’s arsenal. And with good reason.…
Time: A precious commodity in thought leadership
Time is a scarce resource. Often, despite a team’s best efforts to manage time and…
Thinking about a rebrand? Seek an outside perspective
Around a year and a half ago, Leff went through an extensive rebrand. The exercise…
Maximize your content marketing investment through integrated planning processes
In a previous role a handful of years ago, I had an experience that many…