Companies of all stripes have changed how they approach content marketing. Executives now recognize the importance of being part of the conversation across many channels. And they know that content can support…
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How to write generic thought leadership
The Leff team regularly conducts thought-leadership content audits to better understand conversations around topics that…
Tips from the trenches: Preventing process breakdowns in project management
Project management is equal parts strategy, people skills, and increasingly, technical prowess. But the latest…
Four misconceptions about copy editing
Copy editing is an often-misunderstood science. Some writers believe it undoes the work they have…
The art and science of editing
Most skills are a combination of art and science. A good friend of mine is…
Scaling editorial and design: A peek inside the Leff office
Almost a decade ago, Scott launched Leff Communications with the intention of filling a niche…