The Leff team regularly conducts thought-leadership content audits to better understand conversations around topics that are important to our clients and to identify white space. While just about every field develops tropes,…
Tips from the trenches: Preventing process breakdowns in project management
Project management is equal parts strategy, people skills, and increasingly, technical prowess. But the latest…
Four misconceptions about copy editing
Copy editing is an often-misunderstood science. Some writers believe it undoes the work they have…
The art and science of editing
Most skills are a combination of art and science. A good friend of mine is…
Scaling editorial and design: A peek inside the Leff office
Almost a decade ago, Scott launched Leff Communications with the intention of filling a niche…
Seven best practices for making the most of your listicles
You’ve almost certainly come across “listicles” (list articles) before. They’re usually called something like “30…