Video has become a core part of the B2B marketer’s arsenal. And with good reason. Videos are a great format for breaking down complex topics in a visual, narrative-driven way and enhancing…
To optimize your content marketing investment, identify the white spaces in thought leadership
B2B companies today recognize how thought leadership can elevate their profile, build their brand, and…
Celebrating 30 years of health education: Our work with the Chicago Women’s Health Center
For more than 40 years, the Chicago Women’s Health Center (CWHC) has provided affordable health…
Three major approaches to thought leadership: What can you add to the conversation?
You’re ready to share your ideas with peers and (prospective) clients to demonstrate your expertise.…
Five features of effective LinkedIn articles and blog posts
There’s a wide range of what good short-form content, such as LinkedIn articles and professional…
Thinking about a rebrand? Seek an outside perspective
Around a year and a half ago, Leff went through an extensive rebrand. The exercise…
So, you hate the term “thought leadership.” Here’s what it should mean
We at Leff are well aware of the debate over—and the frequent hostility toward—the term…
Unvarnished truth: The role of rhetoric in thought leadership
The term “rhetoric” is often used in a negative context, referring to propaganda or the…
Getting it all done: When to recruit outside help
In a previous life, I worked in corporate finance, a time that included a stint…
Why thought leadership should be like a conversation: Part two
Several months ago I wrote about why thought leadership should be like a conversation, in…