No, Suno won’t be replacing your favorite band, but it still has a lot to offer
April 12, 2024Recently, I ran across this article heralding the arrival of Suno, described as the ChatGPT of music, in sweeping terms.…Essential components of a successful paid social media campaign
June 1, 2023Three-quarters of all marketers run paid social campaigns. So if you’ve pondered or even dabbled in the space, you’ve likely…Uncorking creativity for your digital marketing
October 28, 2022Many of my best memories and conversations—and blog posts—have started with a good bottle of wine. So it was no…Three trends as 2022 kicks off—and how to include them in your content strategy
January 21, 2022For many of us, 2022 feels not like the start of a new year but an extension of 2020. Two…All the print that’s fit for news
November 30, 2021The extended holiday season has officially started, which means a mailbox disappearing daily beneath an avalanche of catalogs. I love…Corporate storytelling is everywhere—here’s how to make your efforts count
November 18, 2021Earlier this year, I stumbled upon a job opening for a corporate storytelling director “responsible for managing a best-in-class multi-channel…New to sponsored content? Here’s how to get started
October 29, 2021Back in July, I wrote an article on the nuts and bolts of sponsored content—what it is, what purposes it…The who, how, and why of content formats
October 28, 2021This piece is a collaborative effort by Luke Collins and Mary Reddy. The good news? People are spending more and…Video versus podcast: Picking the right approach for your content and audience
October 19, 2021We regularly have discussions with clients about ways to present their insights beyond the written word. Two of the more…Looking for blockbuster content? Don’t dismiss the power of small steps
September 15, 2021Pop quiz: which woman won the all-around artistic gymnastics gold medal in Tokyo? Maybe that’s too easy (Sunisa Lee). How…