It’s a great time to be a B2C marketer: huge volumes of data have given marketing functions unprecedented visibility into customer engagement. And grounding the discussion in data and concrete metrics has…
Content marketing strategy
Companies have been doing content strategy all wrong: A new approach for a new year
At the beginning of a new year, content marketers are typically abuzz. The new year…
Introducing the Leff Strategy Studio
Companies of all stripes have changed how they approach content marketing. Executives now recognize the…
Get more out of your video content with a sales-cycle strategy
Video has become a core part of the B2B marketer’s arsenal. And with good reason.…
To optimize your content marketing investment, identify the white spaces in thought leadership
B2B companies today recognize how thought leadership can elevate their profile, build their brand, and…
Celebrating 30 years of health education: Our work with the Chicago Women’s Health Center
For more than 40 years, the Chicago Women’s Health Center (CWHC) has provided affordable health…
Three major approaches to thought leadership: What can you add to the conversation?
You’re ready to share your ideas with peers and (prospective) clients to demonstrate your expertise.…
Five features of effective LinkedIn articles and blog posts
There’s a wide range of what good short-form content, such as LinkedIn articles and professional…
Thinking about a rebrand? Seek an outside perspective
Around a year and a half ago, Leff went through an extensive rebrand. The exercise…
So, you hate the term “thought leadership.” Here’s what it should mean
We at Leff are well aware of the debate over—and the frequent hostility toward—the term…