Oscar-winning director Alejandro González Iñárritu remarked, “To make a film is easy. To make a good film is war. To make a very good film is a miracle.” With so many inputs…
Content marketing strategy
Thought leadership is risky business: Why it’s more important than ever to take the risk
Amid the COVID-19 crisis, business leaders are struggling to make sense of the world. And…
Publishing during the pandemic: A Q&A with McKinsey Global Editorial Director Lucia Rahilly
Professional services firms have responded to the COVID-19 pandemic with a deluge of content. A…
The role of content amid the COVID-19 crisis
About a year and a half ago, I wrote a blog called “Why your content…
Tips for successful remote marketing
The COVID-19 crisis means many of us are working remotely for the foreseeable future. As…
Measuring the impact of thought leadership
It’s a great time to be a B2C marketer: huge volumes of data have given…
Companies have been doing content strategy all wrong: A new approach for a new year
At the beginning of a new year, content marketers are typically abuzz. The new year…
Introducing the Leff Strategy Studio
Companies of all stripes have changed how they approach content marketing. Executives now recognize the…