The term “rhetoric” is often used in a negative context, referring to propaganda or the spin-intensive world of politics. Yet rhetoric is really about the language of persuasion. It is as much…
Content marketing strategy
Getting it all done: When to recruit outside help
In a previous life, I worked in corporate finance, a time that included a stint…
Why thought leadership should be like a conversation: Part two
Several months ago I wrote about why thought leadership should be like a conversation, in…
Quality and white space: How to develop the right content
Most of us exist in a culture with a 24-hour news cycle that reaches us…
Campaigns are worth your time—here’s why
When time is tight and budgets are even tighter, concentrating on a single project may…
How the right approach to video production can unleash your creativity
Recently, we worked on a project that fell right in our wheelhouse. A client reached…
Maximize your content marketing investment through integrated planning processes
In a previous role a handful of years ago, I had an experience that many…
Our guide to developing an effective B2B content marketing strategy
We’ve refreshed our 2017 guide to creating an effective B2B content marketing strategy, building on…
Does your content marketing need help?
I got into writing because I love good writing. I was the kid on the…
Leff welcomes Carolyn Dorant as strategic communications manager
One of the things that excited me about building a business was the opportunity to…