Professional services firms have responded to the COVID-19 pandemic with a deluge of content. A major source of class-leading content on the crisis has been McKinsey & Company. Since early March, the…
Content marketing strategy
The role of content amid the COVID-19 crisis
About a year and a half ago, I wrote a blog called “Why your content…
Tips for successful remote marketing
The COVID-19 crisis means many of us are working remotely for the foreseeable future. As…
Measuring the impact of thought leadership
It’s a great time to be a B2C marketer: huge volumes of data have given…
Companies have been doing content strategy all wrong: A new approach for a new year
At the beginning of a new year, content marketers are typically abuzz. The new year…
Introducing the Leff Strategy Studio
Companies of all stripes have changed how they approach content marketing. Executives now recognize the…
Get more out of your video content with a sales-cycle strategy
Video has become a core part of the B2B marketer’s arsenal. And with good reason.…
To optimize your content marketing investment, identify the white spaces in thought leadership
B2B companies today recognize how thought leadership can elevate their profile, build their brand, and…
Celebrating 30 years of health education: Our work with the Chicago Women’s Health Center
For more than 40 years, the Chicago Women’s Health Center (CWHC) has provided affordable health…
Three major approaches to thought leadership: What can you add to the conversation?
You’re ready to share your ideas with peers and (prospective) clients to demonstrate your expertise.…