Each year tends to have defining themes and unique looks. Last year we saw the rise of 3-D imagery, collages that combine photos and illustrations, and big typography. We also saw some…
Content marketing strategy
What we’re watching this week: 3/15/21
The vaccine rollout and the anniversary of the start of the pandemic continue to dominate…
Measuring the impact of thought leadership: What Pink Floyd, Beyoncé, and your content have in common
Over the past year, businesses have been through tremendous upheaval—the kind that forces leaders to…
What we’re watching this week: 3/8/21
Today is International Women’s Day, which usually means a torrent of content celebrating women’s contributions…
Get more from competitive analyses: A better approach for marketers
The notion of doing a competitive analysis before launching a content or product campaign isn’t…
What we’re watching this week: 3/1/21
The fallout and postmortem of the Texas snowstorms continue, and the race to vaccinate three…
The macro trends that will shape content in 2021
At a recent Leff professional-development session, we shared our views on the business, economic, and…
Leff Strategy Studio: What we’re watching this week
Each week we’re looking at forces shaping the conversation in business and society to help…
The content opportunity for financial services firms
In an age of information overload and back-to-back Zoom calls, it’s hard to get people…
We’re better in touch with ourselves—and that’s why I’m hopeful for 2021
The New York Times reports that, as of early February, more than 443,000 Americans and…