I’m often handed a chart-filled PowerPoint deck with the expectation that I will vet, edit, and optimize the contents then hand back a set of inspired data visualizations. Don’t get me wrong,…
Editorial development
Get smart: Overcoming the curse of knowledge in thought leadership
Throughout my career, I’ve had the privilege of writing about and ghostwriting for thousands of…
Keeping creativity alive in content marketing
Career writers and editors know how hard it can be to keep their writing fresh;…
What being a consultant taught me about editing thought leadership
Last summer, I was one of 24 million Americans who quit their jobs since April…
Corporate storytelling is everywhere—here’s how to make your efforts count
Earlier this year, I stumbled upon a job opening for a corporate storytelling director “responsible…
The importance of data visualization: When to cut, add, or rethink charts
What an article says and how it says it—its language and visual presentation—are equally important.…
The future of communications in higher education: How to connect with prospective students
The past few years haven’t been easy for American colleges and universities. A declining college-age…
Looking for blockbuster content? Don’t dismiss the power of small steps
Pop quiz: which woman won the all-around artistic gymnastics gold medal in Tokyo? Maybe that’s…
How to freshen up not-entirely-new insights
In grad school, my friends called me “rags to riches.” I could get changed out…
How to write clear, succinct, and compelling stories
Years ago, as a new real estate reporter at a personal finance magazine, I spent…