Let’s face it: writing is an exceedingly difficult, even painful endeavor. No wonder people hire ghostwriters to do it for them. Heck, I often wish I could hire someone to do the…
Editorial development
How to be more succinct in thought leadership
Writing is hard because writing is thinking. It’s putting ideas in a certain order, grouping…
Best practices when writing about healthcare
For the past six months, I’ve had the pleasure of writing almost exclusively about healthcare,…
Talking about emerging tech in a way future you will respect
Emerging tech is juicy. It’s catnip both to people who want to establish a public…
Hemingway, Faulkner, and the fear of looking silly
People who edit for a living often end up down obscure grammatical rabbit holes, passionately…
Five qualities of effective thought leaders
Last year, Korn Ferry published a report on performance that I’ve been thinking about since…
The poetry of content
Frank O’Hara worked at the Museum of Modern Art. Wallace Stevens spent time in insurance…
The creative brief: Going beyond pro forma
I’m often handed a chart-filled PowerPoint deck with the expectation that I will vet, edit,…
Get smart: Overcoming the curse of knowledge in thought leadership
Throughout my career, I’ve had the privilege of writing about and ghostwriting for thousands of…
Keeping creativity alive in content marketing
Career writers and editors know how hard it can be to keep their writing fresh;…