In a September 2020 survey from the Content Marketing Institute (CMI), 86 percent of respondents said their organization pivoted its content marketing quickly in 2020. They had to shift course to cover…
Editorial development
How to keep your career on track during the coronavirus
One of the many downsides of working remotely (along with hearing my neighbors move furniture…
Roundup: Our most-searched grammar posts
If our search results tell us anything, it’s that people want clear guidance on how…
The making of a subject-matter expert
When asked what makes an editor successful in the world of thought leadership in a…
Thought leadership is risky business: Why it’s more important than ever to take the risk
Amid the COVID-19 crisis, business leaders are struggling to make sense of the world. And…
Publishing during the pandemic: A Q&A with McKinsey Global Editorial Director Lucia Rahilly
Professional services firms have responded to the COVID-19 pandemic with a deluge of content. A…
In response to racial injustice: From words to action
We work closely with our clients to ensure their content has relevance, resonance, and utility.…