The notion of doing a competitive analysis before launching a content or product campaign isn’t particularly novel. But too few marketers have updated their approaches for the realities of today’s content overload,…
Editorial development
What we’re watching this week: 3/1/21
The fallout and postmortem of the Texas snowstorms continue, and the race to vaccinate three…
The macro trends that will shape content in 2021
At a recent Leff professional-development session, we shared our views on the business, economic, and…
Leff Strategy Studio: What we’re watching this week
Each week we’re looking at forces shaping the conversation in business and society to help…
What to watch for in 2021: A Q&A on thought leadership with Allan R. Gold
The coronavirus pandemic forced many professional-services firms to up their game in thought leadership in…
The pursuit of unhappiness: Why 2 + 2 doesn’t equal 5
I recently came across a story of a man—a “nobody,” in his own words—who tweeted…
The Leff Exchange podcast: A conversation with Emmy-winning producer Dave Lubbers
A common challenge for any mode of storytelling is how to distill weeks and sometimes…
The way we work now: A roundtable about 2020
Like everyone on literally the entire planet, our lives changed this year. In the early…
Content marketing: What’s ahead for 2021
In a September 2020 survey from the Content Marketing Institute (CMI), 86 percent of respondents…