Almost a decade ago, Scott launched Leff Communications with the intention of filling a niche need in the business community for high-quality editorial content. From those humble beginnings, the team has grown…
The writer’s tool kit: Three questions to help build a bridge to your audience
Good writing is all about clearly communicating ideas. A big part of being able to…
The Gold standard: September 2019
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Thought leadership dos and don’ts
We read a lot of thought leadership. Much leaves something to be desired. Developing a…
Did hip hop kill the cover song? A lesson in originality for thought leaders
Hip hop has been both celebrated as a dynamic art form and maligned for its…
What good looks like in thought leadership
Professional services firms make significant investments to create distinctive thought leadership that connects with current…
Project communication 101: A round table with design and editorial
So much of what makes a project successful—and even enjoyable—rests under the umbrella of good…
The Gold standard: August 2019
Subscribe to the monthly Gold standard newsletter: * indicates required Email Address * First Name…
Time: A precious commodity in thought leadership
Time is a scarce resource. Often, despite a team’s best efforts to manage time and…