As a former journalist, I’m constantly on the lookout for the latest trends. Much of my ability to spot them comes from two decades inside a newsroom, where the old journalism adage…
Editorial development
What we’re watching this week: 4/5/21
We still have our eyes on the vaccine rollout, tracking how it affects a number…
What we’re watching this week: 3/29/21
The aftermath of the tragic shootings in Atlanta and Boulder have led to renewed calls…
Tips for creating a standout company blog
Over the past few years, a number of our large clients have launched blogs in…
What we’re watching this week: 3/22/21
Global vaccine stories continue to dominate our news feeds, but there are some new angles…
What we’re watching this week: 3/15/21
The vaccine rollout and the anniversary of the start of the pandemic continue to dominate…
Measuring the impact of thought leadership: What Pink Floyd, Beyoncé, and your content have in common
Over the past year, businesses have been through tremendous upheaval—the kind that forces leaders to…
What we’re watching this week: 3/8/21
Today is International Women’s Day, which usually means a torrent of content celebrating women’s contributions…
Get more from competitive analyses: A better approach for marketers
The notion of doing a competitive analysis before launching a content or product campaign isn’t…
What we’re watching this week: 3/1/21
The fallout and postmortem of the Texas snowstorms continue, and the race to vaccinate three…