Professional services firms have responded to the COVID-19 pandemic with a deluge of content. A major source of class-leading content on the crisis has been McKinsey & Company. Since early March, the…
Editorial development
In response to racial injustice: From words to action
We work closely with our clients to ensure their content has relevance, resonance, and utility.…
The role of content amid the COVID-19 crisis
About a year and a half ago, I wrote a blog called “Why your content…
Common geography mistakes we should all strive to avoid
As editors, we have to make sure authors choose their language carefully and thoughtfully. In…
How to punch up your writing
If you write or edit for a living, it’s likely you’ve been asked to make…
Top 10 things that bug me about thought leadership (besides that term): A curmudgeonly year-end review
As someone who reads an excessive amount of thought leadership, I feel entitled to air…
Four misconceptions about copy editing
Copy editing is an often-misunderstood science. Some writers believe it undoes the work they have…
The Gold Standard: October 2019
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The art and science of editing
Most skills are a combination of art and science. A good friend of mine is…
Scaling editorial and design: A peek inside the Leff office
Almost a decade ago, Scott launched Leff Communications with the intention of filling a niche…