If you write or edit for a living, it’s likely you’ve been asked to make something more “punchy.” In the realm of thought leadership, many executives are (rightfully) tiring of dense, long…
Editorial development
Top 10 things that bug me about thought leadership (besides that term): A curmudgeonly year-end review
As someone who reads an excessive amount of thought leadership, I feel entitled to air…
Four misconceptions about copy editing
Copy editing is an often-misunderstood science. Some writers believe it undoes the work they have…
The Gold Standard: October 2019
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The art and science of editing
Most skills are a combination of art and science. A good friend of mine is…
Scaling editorial and design: A peek inside the Leff office
Almost a decade ago, Scott launched Leff Communications with the intention of filling a niche…
The writer’s tool kit: Three questions to help build a bridge to your audience
Good writing is all about clearly communicating ideas. A big part of being able to…
The Gold Standard: September 2019
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Thought leadership dos and don’ts
We read a lot of thought leadership. Much leaves something to be desired. Developing a…