Professional services firms are publishing extensively on the business implications of the novel coronavirus crisis. Leff has been closely following their approaches to thought leadership in this difficult time (for a review…
Insights
Shooting on a smartphone? Don’t do it alone
From time to time, clients ask us if user-generated footage shot on smartphones is a…
Measuring the impact of thought leadership
It’s a great time to be a B2C marketer: huge volumes of data have given…
Companies have been doing content strategy all wrong: A new approach for a new year
At the beginning of a new year, content marketers are typically abuzz. The new year…
The Gold Standard: “The Goldies,” December 2019
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