Professional services firms make significant investments to create distinctive thought leadership that connects with current and prospective customers. But how can you be sure what you produce is effective and provides value?…
Project communication 101: A round table with design and editorial
So much of what makes a project successful—and even enjoyable—rests under the umbrella of good…
The Gold Standard: August 2019
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Time: A precious commodity in thought leadership
Time is a scarce resource. Often, despite a team’s best efforts to manage time and…
What Carlos Santana can teach us about thought leadership
In honor of the 20th anniversary of Santana’s “Smooth,” the second-best-selling single of all time…
How thought leadership has evolved over the past decade: A Q&A with Allan R. Gold
Allan R. Gold is joining Leff Communications as a senior adviser, working with clients on…
The enduring power of the spoken word: A conversation with Professional Speechwriters Association Executive Director David Murray
As companies look to promote their ideas, they have an ever-expanding number of communications channels—from…
To optimize your content marketing investment, identify the white spaces in thought leadership
B2B companies today recognize how thought leadership can elevate their profile, build their brand, and…
Three major approaches to thought leadership: What can you add to the conversation?
You’re ready to share your ideas with peers and (prospective) clients to demonstrate your expertise.…
Thinking about a rebrand? Seek an outside perspective
Around a year and a half ago, Leff went through an extensive rebrand. The exercise…