Finding art for an article or report involves much more than selecting an image that best matches the content. Designers have to consider a number of factors: What are the company’s brand…
Q&A
What to watch for in 2021: A Q&A on thought leadership with Allan R. Gold
The coronavirus pandemic forced many professional-services firms to up their game in thought leadership in…
The Leff Exchange podcast: Running toward the fire with designer and storyteller Erin Sarofsky
People who think of design as just a way to make an idea visually compelling…
How to excel in visual storytelling: A conversation with Oscar-nominated filmmaker Mark Mitten
Oscar-winning director Alejandro González Iñárritu remarked, “To make a film is easy. To make a…
How video producers are adapting during the pandemic: A Q&A with Laura Schram
Like so many professionals, video producers have had to rethink how they work during the…
Raise the alarm: A conversation with Akeem Anderson on Black representation in marketing
In this episode of the Leff Exchange podcast, I spoke with Akeem Anderson, the director…
Publishing during the pandemic: A Q&A with McKinsey Global Editorial Director Lucia Rahilly
Professional services firms have responded to the COVID-19 pandemic with a deluge of content. A…
The Leff Exchange podcast: Managing risk in the pandemic with Gallagher’s Chris Demetroulis
Business leaders are always looking for guidance and support in addressing their challenges, and that…
How COVID-19 has changed content creation: A roundtable
Over the past couple months, my colleagues and I have been working closely with clients…