Years ago, as a new real estate reporter at a personal finance magazine, I spent hours poring over my first story. I’d interviewed dozens of experts, written three different drafts, and was…
content development
The Leff Exchange podcast: A conversation with songwriting legend Mark Sanders
One of the pervasive myths about any creative pursuit is that the best artists are…
Bruce Springsteen and the art of storytelling
Bruce Springsteen is best known as a rock ‘n’ roll star who’s been filling stadiums…
Great content takes a (small) village
It’s early 2001. I’m in my apartment in Bondi Beach, a suburb of Sydney, Australia,…
The Leff Exchange podcast: A conversation with Emmy-winning broadcast journalist Lauren Victory
Anyone who works in any storytelling field has had to learn to manage deadlines. It’s…
How to make your ESG content stand out
As the CEOs of many US companies have learned lately, there’s a new boss in…
When it comes to content, be Federer
The French Open is underway, which means it’s time to resume debate about the greatest…