Storytelling is, of course, about telling stories. In the world of thought leadership, we believe these stories are true: the whole point of companies communicating what they know is to provide honest…
content development
What content creators get wrong about ChatGPT
By now, you have read enough sweeping claims and incisive takes on generative AI to…
Generative AI: What is it good for?
ChatGPT has been getting a lot of press lately as an example of how generative…
How to be more succinct in thought leadership
Writing is hard because writing is thinking. It’s putting ideas in a certain order, grouping…
Best practices when writing about healthcare
For the past six months, I’ve had the pleasure of writing almost exclusively about healthcare,…
Talking about emerging tech in a way future you will respect
Emerging tech is juicy. It’s catnip both to people who want to establish a public…
Hemingway, Faulkner, and the fear of looking silly
People who edit for a living often end up down obscure grammatical rabbit holes, passionately…
Five qualities of effective thought leaders
Last year, Korn Ferry published a report on performance that I’ve been thinking about since…
The poetry of content
Frank O’Hara worked at the Museum of Modern Art. Wallace Stevens spent time in insurance…