What an article says and how it says it—its language and visual presentation—are equally important. Whether a piece is complex with lots of details or merely attempting to report straightforward facts, visualizing…
content development
The future of communications in higher education: How to connect with prospective students
The past few years haven’t been easy for American colleges and universities. A declining college-age…
Looking for blockbuster content? Don’t dismiss the power of small steps
Pop quiz: which woman won the all-around artistic gymnastics gold medal in Tokyo? Maybe that’s…
How to freshen up not-entirely-new insights
In grad school, my friends called me “rags to riches.” I could get changed out…
How to write clear, succinct, and compelling stories
Years ago, as a new real estate reporter at a personal finance magazine, I spent…
The Leff Exchange podcast: A conversation with songwriting legend Mark Sanders
One of the pervasive myths about any creative pursuit is that the best artists are…
Bruce Springsteen and the art of storytelling
Bruce Springsteen is best known as a rock ‘n’ roll star who’s been filling stadiums…
Great content takes a (small) village
It’s early 2001. I’m in my apartment in Bondi Beach, a suburb of Sydney, Australia,…