Emerging tech is juicy. It’s catnip both to people who want to establish a public record of their expertise and to those people’s target audiences. Consider: not everyone is sure of what…
content development
Hemingway, Faulkner, and the fear of looking silly
People who edit for a living often end up down obscure grammatical rabbit holes, passionately…
Five qualities of effective thought leaders
Last year, Korn Ferry published a report on performance that I’ve been thinking about since…
The poetry of content
Frank O’Hara worked at the Museum of Modern Art. Wallace Stevens spent time in insurance…
The creative brief: Going beyond pro forma
I’m often handed a chart-filled PowerPoint deck with the expectation that I will vet, edit,…
Get smart: Overcoming the curse of knowledge in thought leadership
Throughout my career, I’ve had the privilege of writing about and ghostwriting for thousands of…
Keeping creativity alive in content marketing
Career writers and editors know how hard it can be to keep their writing fresh;…
What being a consultant taught me about editing thought leadership
Last summer, I was one of 24 million Americans who quit their jobs since April…
Corporate storytelling is everywhere—here’s how to make your efforts count
Earlier this year, I stumbled upon a job opening for a corporate storytelling director “responsible…