In a September 2020 survey from the Content Marketing Institute (CMI), 86 percent of respondents said their organization pivoted its content marketing quickly in 2020. They had to shift course to cover…
content development
Campaigns are worth your time—here’s why
When time is tight and budgets are even tighter, concentrating on a single project may…
The best content marketing strategy for your company: A B2B and B2C comparison
A couple weeks ago, my colleague Alia and I attended a webinar on how to…
Understanding the thought leadership cycle
Several years ago, I was working with a client to refine his ideas for a…
Attack of the robot writers
When the New York Times company released its latest earnings numbers, Forbes.com saw an opening…
Using online publications to drive traffic to your website
A lot of emphasis has been placed on investing in a company blog, and with…
Taking a long-term view on content promotion
There’s something about the concept of the overnight sensation that really captures our imagination. Maybe…