Leff has been at this content marketing racket for more than a decade now. In that time, we’ve published hundreds of blogs to our website on topics ranging from content strategy, grammar and style, and content trends to design, storytelling, and workplace culture. Below are our ten most-read posts of all time, which span many of these themes.
10. Are fragments acceptable in professional writing? Surely not.: High school English teachers everywhere will cringe to know that fragments are quite common in professional writing. And since penning this piece in 2017, I’ve come to embrace them. Why? Because they can be quite a useful stylistic tool.
9. The Leff 2021 midyear trend report: This interactive report encapsulates so much of our expertise: our ability to spot trends, identify white space, create striking designs and custom illustrations, draft a narrative, distill insights and findings. Stay tuned for this year’s trend report, set to land in the coming months.
8. Title case vs sentence case: What’s the difference?: This seems to be the question on the top of many people’s minds. As someone who has grown accustomed to using sentence case (see every title in this blog), title case feels aggressive, much like ALL CAPS. Do You Agree That Title Case Feels Like a Bit Much? To my eyes, it’s just one small step away from ~*~eXCesSive ENthUsiAsM~*~!
7. Definitions of common writing and editing terms: I get why this made the list, since my husband—the spouse of a person who writes and edits for their career and talks about this stuff for sure to an annoying degree—cannot for the life of him remember what copy editing is. For other people like him, here’s a cheat sheet of this and other editing terms.
6. Publishing during the pandemic: A Q&A with McKinsey Global Editorial Director Lucia Rahilly: Early in the pandemic, Allan Gold and Scott Leff sat down with McKinsey’s global editorial director, Lucia Rahilly. They sought to understand how COVID-19 had changed the way the firm, which published more than 350 articles on the pandemic within its first few months, was thinking about publishing in this new environment. It still provides great insight into rethinking a content strategy based on what’s going on in the world and becoming more nimble.
5. The pie chart: Overused, misused, and abused: If you love to hate on pie charts, this one’s for you. Delilah shares the history of pie charts, the correct way to make one, and why you very often should swap them for a bar chart.
4. Measuring the impact of thought leadership: Anyone in B2B marketing knows the struggle of trying to estimate the ROI of their efforts. Scott lays out the different metrics and approaches companies tend to use and breaks the news that no one has quite cracked the code.
3. 8 misconceptions about graphic design: What, exactly, do graphic designers do? Delilah breaks down why some of your assumptions might be false.
2. Five typography rules to design by: Delilah offers up five indisputable typography rules to help designers create a sleek, consistent look. It’s also a useful piece for people who are currently asking themselves what the hell typography is and why they should care.
1. No-nonsense guide: How to use quotation marks: This straightforward how-to guide is far and away our most-read post, and it does exactly what it says it does. If you’ve ever wondered about the placement of quotation marks, take a gander.