Case studies can be powerful marketing tools, particularly for consulting and technology firms that deliver complex solutions to equally complex business problems. Most of these folks know that case studies are a…
How to grab a CEO’s attention
The way to grab the attention of a busy executive—whether you’re writing a magazine article,…
High-quality content takes time—and it’s worth it
Of the perils of recreational softball leagues—including scrapes, broken fingers, and ball bruises—I didn’t expect…