Whatever our political inclinations, I think we can all agree that a whole lot of BS has been slung around lately. Sometimes it’s obvious when folks are full of it. At other…
Date me! A (hopelessly unromantic) note from your company blog
Imagine this: You’re scouring the Internet for the latest thinking and current trends on a…
Content marketing resolutions for 2017
As we revel in the final days of 2016 (and we’ve been reveling a lot…
Does clickbait work in the B2B world?
Most of our clients are B2B companies with content marketing strategies that increasingly involve blogs,…
Why you should edit your emails
Each day, the average person sends and receives a total of 122 business emails, according…
Going for content marketing gold: The Olympic athlete approach
The Rio 2016 Olympic Games wrapped up on Sunday (stay tuned for the Paralympics, starting…
Need to educate your clients on a regulation change? Here’s how to make it sexy
Accountants, lawyers, bankers, consultants, government entities—and even vendors who serve regulation-heavy industries such as health…
To be persuasive, stop trying to prove you’re right
I tend to be a “prover.” When I want to change someone’s opinion or behavior,…
You may never be published in the Wall Street Journal—and that’s okay
Credibility is delicate and complex. It’s delicate because even the most well-established, hard-fought authority can…
Avoid this bad video advice, courtesy of our friends at LinkedIn
As one of the keepers of our LinkedIn company page, I receive what are normally…