In a September 2020 survey from the Content Marketing Institute (CMI), 86 percent of respondents said their organization pivoted its content marketing quickly in 2020. They had to shift course to cover…
B2B content
Yes, we all know that technology is changing everything—let’s move forward
When trying to convey big ideas, getting started can be the hardest part. Whether creating…
Our guide to developing an effective B2B content marketing strategy
Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies…
An easy guide to B2B content marketing formats
This five-minute post covers the basics of B2B content marketing formats, from traditional articles to slide…