It is not possible to predict the future. But to some degree, all “experts” try. We pore over data, analyze trends, and do our best to form an opinion on what may…
Leff’s picks: February 2018
The Academy Awards air on Sunday, which got the Leff team talking about our favorite…
Leff’s picks: January 2018
This month’s compilation ranges from the absurd to the poignant. From “Left Shark” to a…
Leff’s picks: November 2017
We’re back with another content round-up. ‘Tis the season to sign a handful of greeting…
Leff’s picks: October 2017
From good-humored to intense, Leff shares the articles, video clips, and interviews that left us…
Leff’s picks: September 2017
This month, as we cling to the final, surprising days of summery weather, we’re reading…
Leff’s picks: August 2017
Once a month, we highlight stories, videos, podcasts, and other quality finds from around the…
Our guide to developing an effective B2B content marketing strategy
Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies…
Leff’s picks: July 2017
Once a month, we’re highlighting stories, videos, podcasts, and other quality finds from around the…
Content marketing: Creating a customer-first strategy
Content is playing an increasingly critical role in B2B marketing. Companies today offer an information-rich…