By now, you have read enough sweeping claims and incisive takes on generative AI to last a lifetime of hype-cycles. But here’s one more, from the perspective of a boots-on-the-ground content strategist…
The sturdy nail: In celebration of semicolons
Preachy blog posts, smug tweets, and groaning students all share in their disdain for the…
Plaudits for audits: Conducting a competitive product audit in four steps
Running a competitive product audit is about identifying the positioning and campaign strategy of a…