Insights
Five qualities of effective thought leaders
Last year, Korn Ferry published a report on performance that I’ve been thinking about since…
Plaudits for audits: Conducting a competitive product audit in four steps
Running a competitive product audit is about identifying the positioning and campaign strategy of a…
The creative brief: Going beyond pro forma
I’m often handed a chart-filled PowerPoint deck with the expectation that I will vet, edit,…
Get smart: Overcoming the curse of knowledge in thought leadership
Throughout my career, I’ve had the privilege of writing about and ghostwriting for thousands of…
Three trends as 2022 kicks off—and how to include them in your content strategy
For many of us, 2022 feels not like the start of a new year but…
Small but powerful ways to promote your content
You’ve carefully crafted your content strategy for the year. You’ve established your primary themes—topics your…
What being a consultant taught me about editing thought leadership
Last summer, I was one of 24 million Americans who quit their jobs since April…