In grad school, my friends called me “rags to riches.” I could get changed out of my sweaty gym clothes and ready for a night out drinking and dancing in the time…
Insights
How to write clear, succinct, and compelling stories
Years ago, as a new real estate reporter at a personal finance magazine, I spent…
The Leff Exchange podcast: A conversation with songwriting legend Mark Sanders
One of the pervasive myths about any creative pursuit is that the best artists are…
Bruce Springsteen and the art of storytelling
Bruce Springsteen is best known as a rock ‘n’ roll star who’s been filling stadiums…
Sponsored content: Why it should be part of B2B content strategies
You plop down with your morning coffee to scroll through The New York Times and…
Great content takes a (small) village
It’s early 2001. I’m in my apartment in Bondi Beach, a suburb of Sydney, Australia,…
How to apply SEO rules to thought leadership
If you create thought leadership, you might alternately view SEO as either the expressway to…
The Leff Exchange podcast: A conversation with Emmy-winning broadcast journalist Lauren Victory
Anyone who works in any storytelling field has had to learn to manage deadlines. It’s…