Earlier this year, I stumbled upon a job opening for a corporate storytelling director “responsible for managing a best-in-class multi-channel and measurable corporate newsroom, editorial content strategy and digital storytelling hub.” The…
Insights
New to sponsored content? Here’s how to get started
Back in July, I wrote an article on the nuts and bolts of sponsored content—what…
The who, how, and why of content formats
This piece is a collaborative effort by Luke Collins and Mary Reddy. The good news?…
Video versus podcast: Picking the right approach for your content and audience
We regularly have discussions with clients about ways to present their insights beyond the written…
The importance of data visualization: When to cut, add, or rethink charts
What an article says and how it says it—its language and visual presentation—are equally important.…
The future of communications in higher education: How to connect with prospective students
The past few years haven’t been easy for American colleges and universities. A declining college-age…
Looking for blockbuster content? Don’t dismiss the power of small steps
Pop quiz: which woman won the all-around artistic gymnastics gold medal in Tokyo? Maybe that’s…
How to freshen up not-entirely-new insights
In grad school, my friends called me “rags to riches.” I could get changed out…
How to write clear, succinct, and compelling stories
Years ago, as a new real estate reporter at a personal finance magazine, I spent…