Last month, the World Meteorological Organization announced there is a two-thirds likelihood that the annual average near-surface global temperature between 2023 and 2027 will be more than 1.5°C above preindustrial levels for…
Women writers
Essential components of a successful paid social media campaign
Three-quarters of all marketers run paid social campaigns. So if you’ve pondered or even dabbled…
Finding my groove as a working mom
Several years ago, my colleague Annie wrote a blog about coming back to work after…
The end of the world as we know it: The importance of sustainability content
As a project manager at Leff, content comes across my desk that spans many different…
Feed the fearful, starve the fear: On dogs, writing, and anxiety
I call my house Casa Neurosa, ostensibly referencing my penchant for taking in and rehabilitating…
Unpopular opinion: There’s a time and place for passive voice
I had a professor in college who was notorious for his list of 40-something rules…
How to be more succinct in thought leadership
Writing is hard because writing is thinking. It’s putting ideas in a certain order, grouping…
Uncorking creativity for your digital marketing
Many of my best memories and conversations—and blog posts—have started with a good bottle of…
Best practices when writing about healthcare
For the past six months, I’ve had the pleasure of writing almost exclusively about healthcare,…