Three-quarters of all marketers run paid social campaigns. So if you’ve pondered or even dabbled in the space, you’ve likely felt a bit overwhelmed with how to make your campaign stand out…
marketing strategy
Uncorking creativity for your digital marketing
Many of my best memories and conversations—and blog posts—have started with a good bottle of…
Plaudits for audits: Conducting a competitive product audit in four steps
Running a competitive product audit is about identifying the positioning and campaign strategy of a…
New to sponsored content? Here’s how to get started
Back in July, I wrote an article on the nuts and bolts of sponsored content—what…
9 social media ideas for B2B companies this fall
It’s autumn in many places in the world, which means the days are getting shorter…
The future of communications in higher education: How to connect with prospective students
The past few years haven’t been easy for American colleges and universities. A declining college-age…
Sponsored content: Why it should be part of B2B content strategies
You plop down with your morning coffee to scroll through The New York Times and…
How to apply SEO rules to thought leadership
If you create thought leadership, you might alternately view SEO as either the expressway to…
What marketers need to know about the end of third-party cookies
By 2022, developers will fully end the support of third-party cookies, which marketers have long…
Measuring the impact of thought leadership
It’s a great time to be a B2C marketer: huge volumes of data have given…