We’ve refreshed our 2017 guide to creating an effective B2B content marketing strategy, building on new research from the Content Marketing Institute’s annual survey. As with previous years, B2B marketers are committed to content, but many are still determining the right strategy and approach for their organization. At a foundational level, B2B companies should recognize how they differ from their B2C counterparts, align content investments with objectives at each point in the sales cycle, and invest in the capabilities to execute campaigns effectively. In our guide, we discuss how to make content work for B2B companies, the difference between B2B and B2C, and the essentials: processes, formats, distribution, and measurement.
Click through the interactive slideshow to learn more: