You’re ready to share your ideas with peers and (prospective) clients to demonstrate your expertise. You’re going to do thought leadership right and develop your credibility in your field. Deciding to invest…
Creativity
Linking 2019 design trends to B2B content
Written by Delilah Zak, Katie Edwards, and Justin Durkin. The Leff design team recently sat…
Leff brand design: Communicating through colors
Between late 2017 and early 2018, Leff went through a rebranding exercise with an external…
How the right approach to video production can unleash your creativity
Recently, we worked on a project that fell right in our wheelhouse. A client reached…
Maximize your content marketing investment through integrated planning processes
In a previous role a handful of years ago, I had an experience that many…
Why your content strategy falls off the rails, and what to do about it
We’ve all been there. We walk out of an all-team planning and strategy session bright-eyed…
The rules of a great office baby shower
First, I’m pregnant. Very pregnant at this point. She-can’t-come-soon-enough pregnant, to be exact. Second, many…
Taking a video from concept to completion
In 2016, Growing Home, an urban farm and workforce development program located on Chicago’s south…
Typographic anatomy: An interactive guide
Typography is the practice of positioning written words so that the text is both legible…