When the clock struck midnight on December 31 to usher in another year, I had the usual set of reactions: mild horror at how fast time is passing; excitement at the potential…
Content marketing and/or jazz enthusiasts: It’s time to rethink conventions
Recently, I was part of a jazz trio that played a corporate function for a…
How Donald Trump cut out the middle man—and what it means for you
I was listening to some political analysis on NPR recently, and the reporter noted a…
Leff forms strategic partnership with Chicago Style SEO
On this blog, we’ve talked at length about the importance of understanding the thought leadership…
Video drones can help tell the story—as long as they aren’t the story themselves
Drones are the latest in the series of technological advances—digital editing, action shots courtesy of…
How to ensure your city’s self-image—and the policies that come from it—go beyond skin deep
When it comes to getting the facts to back up your opinions, who do you…
Want to create distinctive content? Even geniuses need to put in the time
This past November, I went to see Stevie Wonder play his epic double album (and four-song…
So you want to include video in your content marketing strategy?
We spoke with our favorite video producer about how to mitigate sticker shock and get the…
Cheap content marketing: You get what you pay for
Just before the holidays, a friend forwarded me an e-mail offer from a company that…
Forecasting 2015: A technique for planning a B2B editorial calendar
‘Tis the season for predictions for what the coming year might hold: publications and blogs…