Whether or not you watched the Academy Awards this past weekend, you’ve likely been bombarded with memes, video clips, and articles desperate to rehash what went down, who got snubbed, and which…
Editorial development
What a good editor will do for you
A recent Wired article explored why people often miss their own typos. In short, it’s because…
How do you write for a business audience?
In my work here at Leff Communications—and before that in my years as a journalist—I’ve…
An easy guide to B2B content marketing formats
This five-minute post covers the basics of B2B content marketing formats, from traditional articles to slide…
FARM Illinois: A powerful background industry steps into the light
The state of Illinois—along with much of the Midwest—is built on a foundation of food…
Seven ways to give better feedback to your graphic designers
Graphic design is visual, but it’s not artwork. It’s used to achieve a specific business…
Want to create distinctive content? Even geniuses need to put in the time
This past November, I went to see Stevie Wonder play his epic double album (and four-song…
From B2B content marketing to science fiction: The first rule of writing in every genre
Has your company struggled to engage your audience through content marketing? You’re not alone—and the…
Helping Illinois strengthen its economy
Last week, the Illinois Department of Commerce and Economic Opportunity (DCEO) released a five-year economic…
Murdering your darlings
Writing students are often warned about the terrors of revision—that at some point, they’ll have…